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Andy’s Answers: How to engage your Facebook fans

Facebook is one of the best environments to establish and grow a fan base of highly connected, active talkers. The numbers of Facebook’s potential reach are astounding: If you’ve got 1,000 fans, and...

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Today’s bonus tracks: Endorsement etiquette

Your reputation is all you’ve got online. But the ins and outs of building and preserving a good name via social networks are anything but straight forward. Giving a recommendation to a great person...

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Today’s bonus tracks: Why isn’t shopping more social?

Why hasn’t social media turned into the shopping mecca experts have been predicting? Sure, you might look up reviews online, browse new products and even make  purchases online– but according to a new...

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Getting started with LinkedIn as a recent graduate

If you’re like most recent graduates, you didn’t have to fight your way past a throng of potential employers to pick up your diploma. Chances are good that CEOs probably didn’t insist on picking up the...

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5 ways social media is transforming travel

In the past decade, the rise of online communities, forums and social networks has fundamentally changed our travel habits. A decade ago, a lot of my trips started with a visit to the AAA office and...

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